"The Cattle Capital of Canada"

Next Sale: Wednesday January 8, 2025 9:00 AM – Regular Cattle Sale

Now Paying by Direct Deposit (EFT) – Direct Deposit (EFT) Form
Canadian Gold Show Alley

New VJV Login

You can now login using your email and the option of resetting your password is available.

Use the links below to Login, Register or view Postsale Information.


Login Register Sale Recap Canadian Gold Catalogue (PDF)
Canadian Gold Show Alley

View our Canadian Gold Show Alley Live Online!

Wednesdays 9 am MST brought to you live from Ponoka!

  • Live streaming of video & audio
  • Live real time bidding

Learn more about our Gold Show Alley

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 Sale Days    Offsite Sales    Closed

Sales Listing Full Calendar Get Latest Market Reports

Sale Times

Time Location Selling
8:30 am Ring 2 Butcher Cows & Bulls
9:00 am Ring 1 Canadian Gold Show List
11:30 am Outside Hay & Straw
12:00 pm (Noon) Ring 3 Dairy, Baby Calves, Cows, etc.
12:00 pm (Noon) Ring 2 Bred Cows & Heifers
Cow/Calf Pairs

Please Note: Days listed may change due to holidays or other circumstances. See our Sales Listing